The overall brand value of the Indian Premier League (IPL) has reached $20.6 billion, approximately Rs 1.97 lakh crore, according to the latest report by Houlihan Lokey. The assessment highlights the league's significant financial growth and market dominance.
Royal Challengers Bengaluru leads the individual team rankings with a brand value of $312 million, or Rs 2,985 crore, becoming the first franchise to surpass the $300 million mark. Following them are Mumbai Indians at $264 million, Kolkata Knight Riders at $245 million, Chennai Super Kings at $244 million, and Sunrisers Hyderabad at $168 million.
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